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The following article was published in our article directory on September 29, 2010.
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Diamonds are a womens best friend

Article Category: Business

Author Name: Mary Louise

Van Cleef & Arpels are classed among the very best luxury French jewelry brand names. Founded in Paris at some point in the 1900`s the superb first store containing exquisite luxury jewels was opened. The duo hurriedly were to become well known for the quantity of competence in exquisite valuable jewels and in particular for their settings, acknowledged as the mystery setting.

The company saw the next generation of family join them in 1942 and the Arpels resited to The united states of america where they launched a luxury store on 5th Avenue. This luxury manafacturer was the first ever French jeweler to open up luxury stores advertising some of the most luxurious jewelry in the world in China and Japan. The French jewelers remained in the palms of lineage until the luxury brand name was taken over at the closing stages of the 90`s. During the reign of Van Cleef & Arpels the business has seen affiliates of royals and manufacturing magnets be converted into clients. Today the manafacturer is placed throughout Europe, the USA, Asia and the Middle East and is highly praised as being among the very best for luxury jewelry.

During the life span of the business they have marked many achievements. They were the first luxury jeweler to design a timepiece with a leather strap, they designed the padlock timepiece, the Cadenas, a luxury zip necklace that is opened and shut similar to a conventional zipper. Collections have consisted of such as the Couture , the Pierres de Caractere compilation and the Jardins collection in 2008.

It is the fact that the luxury jewelers make use of only the very best stones that makes the company stand out over rivals. The stones are said to be those of the very best throughout the world, some of the most unique and exquisite, the very best around the globe. Rare luxury diamonds have in the past included aquamarines, mandarin garments and unforeseen luxury treasures including mother of pearl.

The totally unique mystery setting is another thing that is exclusive to the luxury French jewelers. The splendid paving is minus noticeable claws and the setting has been perfected and cosseted by the company since their founding. As you might usually expect to find from one of the very best jewelers around the globe just the finest of luxury jewels and diamonds are used in the design and creation of jewelry. These diamonds are then built on an extremely fine net of gold or platinum.

Through the years the luxury jeweler has attracted many famous names as consumers. Stars of the stage and television have furthermore chosen the French jeweler as being the very best. Stars such as Marlene Dietrich, Audrey Hepburn and Annie Lennox have been found dressed in the luxury pieces.

About the Author: Mary Louise lives in Gstaad and enjoys writing about the very best in luxury products such as Van Cleef, the finest services, exciting people, and the Very Best Awards.

Keywords: van cleef and arpels,jewelry,diamonds,luxury,very best

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