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The following article was published in our article directory on September 27, 2010.
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Luxury brand's growth miracle

Article Category: Business

Author Name: xia zihui

Recently, HSBC Bank (HSBC) announced the "luxury goods industry sales forecast for 2010", greatly optimistic about the global luxury market, that in 2010 the industry will achieve 11% performance increase. As for 2011, despite an increasingly competitive industry, HSBC continues to believe that the luxury goods industry will achieve sales growth of at least 7.5%. In another article published by HSBC also known as "buying luxury goods, the sooner the better," the report, analysts are optimistic about the pen is also no lack of feeling, "At present, those (luxury) Group in the financial expenditures still more cautious; But the Chinese market is their guarantee of market confidence for the future, Japan, the traditional luxury consumption country still has the potential to surprise, not to mention the weakness of the euro for all the luxury to do free advertising for a while ... .... "

And take a look at Paris, Milan and London fashion center of the unique representation of fashion luxury brands, like to play with blood-like access to their own growth miracle: the first half of this year, such as Hermès sales and an increase of 55.2 over the same period %, Roberto Cavalli finally turn around, Jimmy Choo revenue this year will be over 231 million U.S. dollars.

Paris, Hermès:

Continued growth in low-key and optimistic

Aug. 31, Hermès International Group, its sales this year, made a forecast that annual profit growth will hover around 12%. Hermès optimism comes from the first half of its commendable performance. Compared to last year, Hermès sales rose 55.2%, a total profit of about 194.6 million euros. A year ago, the figure was 125.4 million euros.

Although the assessment recently HSBC Hermès lower value of the stock, but will be interpreted as considering the move in the past year has risen 52% in a little after the warning, "Investors should be aware that people are willing to pay for such consumer goods money, there is always a limit. "

The fact levels are reduced, is also not affect the Hermès Group's new CEO Patrick Thomas mood. "Our business has been good", Patrick Thomas, said in an interview, "the first half of this year, we are only in France and elsewhere in Europe to gain a 17% performance increase ... ... the results of the half, thanks to the local consumers, the other half consumed by Asian tourists in the local contribution to come. " Patrick Thomas for the annual performance of confidence, not only from the brand's smooth performance in Europe, from Asia and the U.S. data also encouraging.

Earlier this year, Hermès on Madison Avenue in New York opened a new men's range of stores, Ms. while renovation of the leather product stores. As of the end of June this year, Hermès in the U.S. market's performance has increased by 26%, the total revenue to 1.07 billion euros. Among them, the leather products rose by 31.5%, while clothing and accessories line up with 25.7%, silk class contributed 24.3%. "We will follow the plan and continue to shop, to open enough stores." It is understood, Hermès plans before the end of June next year, at least opened or renovated 20 worldwide boutiques, including one to be completed in the Left Bank in Paris Furniture and household products, flagship store.

Milan, Roberto Cavalli:

Turn around, to celebrate the 40th anniversary of the

The maverick known Italian fashion brand Roberto Cavalli, recently announced the good news. As of the end of June this year, the group's gross profit during the first half reached 12.1 million euros in earnings before interest, taxes, depreciation for such items, the net profit is still as high as 190 million euros, with the loss of 3.5 million euros a year ago, compared This performance has been quite good. Current CEO Gianluca Brozzetti just last September joined the Group in an interview, he said, the whole group are wholesale and retail business growth achieved in the first half, especially owned outlets, jumping 27 percentage points. Gianluca Brozzetti the secret of its turnaround summarized as "careful internal reconstruction, careful cost control."

Last year in the first half, Roberto Cavalli Group revenue from 8.78 million euros (about 11.66 million U.S. dollars) fell to 8.62 million euros (about $ 11,460,000), down 1.7%. Although the number is not too harsh, but when asked about the goal of the second half of this year, Gianluca Brozzetti do not want to give a clear data, not only that his ambition, like stable. Under repeated questioning, he Caishao specific to that retailer has completed its own business indicators reduced.

Another in a recent interview, Gianluca Brozzetti also clear that, to celebrate the 40th anniversary of the birth of the brand's market, advertising activities, and achieved good results in the first half, leading the Group confidence, and to celebrate in the end, more Besides, "We fall transition series have been pre-finished."

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