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The following article was published in our article directory on October 16, 2010.
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Article Category: Business
Author Name: Josh Brown
The secret to a successful real estate career is in knowing the 5 basics of home buying and selling. A successful real estate agent or realtor always follows these 5 basic steps in conducting their business. Sticking to these 5 basic formulas would ensure you success in real estate trading.
1. Know when to strike – perhaps the single but biggest advantage a realtor can have over his competitors is knowing when to strike and when to avoid going into a deal. Knowing when the market is primed for buyers and sellers means knowing where the profit lies. Successfully avoiding bad deals and closing only the best deals will get you a reputation as one of the best realtors around and will get you more clients than any advertising or solicitation ever could. Your name is your biggest weapon as a real estate agent.Lose that and you effectively kiss your career goodbye.
2. Know the serious buyers and sellers from the window shoppers – there will be serious buyers and sellers and there will be those who are just window shopping. Developing an instinct for identifying who they are means making time only for clients that will make you money. This doesn't mean being rude to those who are only asking questions since they too are part of your possible clients and have the power to grow your contacts and improve or destroy your reputation. But you do need to devote your time and energies only to the most serious of your clients.
3. Play the popularity game – in order to build up your list of clients, you need to do some serious networking. Putting out ads and going to conferences or exchanging contacts with others can only get you so far. You have to do more than network – you have to socialize. This doesn't mean going to parties for the sake of having fun. It means going to social events with the expressed purpose of building your contacts. You can't imagine how many business deals start out from an innocent conversation in a party. So many real estate deals have started and been closed from this simple conversation, "Do you know John and Jane are looking for a house? Aren't you an agent?" You'll find that people are more open to agents whom they meet naturally than those who come and solicit for their services or for, god forbid, one recommended by insurance companies or lenders.
4. Be known for honesty and integrity more than anything else – Nothing builds up your reputation than being known as a fair and honest dealer. There may be tonsof agents who may know more about real estate than you but if they are notorious for bad deals or being dishonest, they'd have a harder time getting clients than you would. Bottom line – a reputation for being a fair dealer is everything in this profession.
5. Close the deal but don't be too over-eager – yes, everyone has to close deals in order to make money. But more important than closing deals is giving your clients enough time to make the decision and ensuring they are comfortable with it. By making sure your client is happy and satisfied with everything, you ensure a successful deal that does not go back to haunt you. As said above, reputation is everything.
Keywords: Real Estate, Wholesale Real Estate
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