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The following article was published in our article directory on September 6, 2010.
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Apple TV boring five reasons

Article Category: Business Management

Author Name: xia zihui

Jobs in San Francisco to show the world the products, the energy literally, to deserve the word the new name the head, it was only the AppleTV; either player, synchronization software or operating systems are based on improvements in the original years.

So at the press conference, AppleTV naturally became an important first finale, Jobs also hesitate to praise it: affordable, application-rich, high-definition player ... While China's users aware of this stuff is difficult to enter the Chinese market (even if to a will drawn the short straw because of the well-known reasons), can be sent overseas fans AppleTV is not the only applause it? Definitely not, AppleTV actually be labeled a "boring" tag. Cause as follows:

To see the AppleTV does not show

From the perspective of the audience and users, AppleTV set-top box that connected to the Internet should be based on them once and for all get rid of closed-circuit cable and satellite links, a real "wireless living", like phones.

But the AppleTV to show for ABC and Fox, only two program providers, which gives ratings to those in the traditional sense is not a small crowd has brought embarrassment and distress: they can only be through BT's network to download programs ( format and AppleTV is not compatible), and then look at Netflix above who have been able to play back down in the U.S. - because the program source is too low.

Forrester analyst JamesMcQuivey said: "The U.S. market, 88% do not know what AppleTV is, so to catch the eye of this large group of people, want to be in the living room essential electronic equipment, AppleTV must provide more TV programs to choose from. If only ABC and Fox are available, AppleTV and other set-top box that had little advantage in comparison to speak of, not to mention a lot of set-top box is priced cheaper than the AppleTV. "

Not "Apple" and "Apple"

Back in July, apart from these there are rumors that Apple AppleTV will be built on iOS operating systems products. At that time, a critic said, Apple will ordinary viewers would increasingly large group of Apple users integrate to form the impact on traditional television - because the Apple TV to play the game is lots of temptations. However, the AppleTV without iOS these rumors are crushed, this product is more like "high-speed TV Internet access terminal" instead of "TV version of the iPhone", and that Apple had previously developed for the AppleTV Flickr, MobileMe, NetflixandYouTube The variety of applications, and now came up with a no systematic AppleTV, it is not superfluous Why?

Hopefully the next generation of AppleTV to get rid of this situation is not Gan not embarrassed.

No HD receiver antenna

More and more viewers start watching high-definition signal, not only because of superior picture quality, but also because many high-definition signal is now available free of charge. But Apple does not seem to realize that.

Apple may do is to allow more consumers to buy from the iTunes program, but for many audiences, AppleTV as a receiving device, sold for 99 U.S. dollars one does not benefit. And not all are on the iTunes program providers interested in - so this time, if the AppleTV can receive HD signals, perhaps the problem is not so serious.

Can only play 720p

2010, and actually can not play 1080P. Indeed, before a large flat screen TV is very expensive, can now really cheap. Bought a high definition TV, but can not broadcast true HD programming, then I have to AppleTV doing?

BT users can not conquer

Fewer program choices, means you can not fight for the traditional audience, but also means you can not attract those who prefer the Internet through the BT client to download the program user. For traditional users, AppleTV up to provide streaming media player is a function of the hardware; to the Apple Logo printed with the player was not any way in the short term users download from the BT and get ready.

Of course, BT users and AppleTV is not completely isolated, they can download the program after the computer through AppleTV on television - may standard format if the file is not MP4, AppleTV can not do anything the matter, change the format bar.

Named AdamPhilbin of users on the message in Twitter be a lot of support: "AppleTV is a castrated version of the MacMini, in addition to dry also can not watch TV, and only those who do not know what BT is people will use it . "

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