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SpinDistribute.com Article Directory

The following article was published in our article directory on September 21, 2010.
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Link Building Services FAQ

Article Category: Marketing

Author Name: Nick Morgan

One of the ways by which a website can increase its ranking on search engines and improve traffic is to avail of link building services.

What is link building and how can it effectively increase traffic of your website?

Link building is the process wherein you gather relevant inbound links to your website through a variety of link building methods. By having important|pertinent websites link to your websites, you are increasing your site's relevance by gathering organic traffic.

How effective is link building and do getting|availing of link building services help?

Link building can only be effective so far as you have followed much of the guidelines set by search engines. Avoiding link building services that use spamming as one of its methods to build links will help keep your link building campaign off to a good start. Being involved in one of these shady link building services will result in your site being banned by the search engines.

So what are good link building practices I can follow?

For one, you can start by doing the simplest link building of them all – reciprocal linking. In reciprocal linking, you exchange link love with other websites. In this method both you and the other website gain mutual benefit. Since search engines uses an algorithm that values link popularity, exchanging links with other websites helps your website improve its ranking, not to mention its traffic, too.

Another method you can use is resource linking. In this method, you use your website's URL in other websites to link back to your website. But unlike reciprocal linking, wherein you are just basically exchanging links with the other website's owner, resource linking requires that you only link back your website if it offers relevant information to readers of that website. You don't even need to link back to this website in your website since you are the one generating pertinent information for this site. This type of linking gains higher points from search engines because the quality and relevance of links are more important to search engines. Think of it this way: search engines hate generating search results which leads users to information they are not searching for. For example, if your website is all about food and travel but you come up in search queries for medical help when your website's content hardly have anything on it related to medicine or the medical field, you should worry. Your website may just be marked down by search engines if it discovers you used unethical link building services to lead users into thinking you have medical data they need.

An example of resource linking being used unethically is by linking deceptively. Simply put, a spammer uses deceptive anchor text links which does not truly represent the content of the website it is linking to. In the above example, your travel and food blog may have been used as a resource link in a popular medical website and instead of using an anchor text link such as "travel and food," someone (whom you may have hired to give you link building services) put "medical dictionary" or "medical blog" as the anchor text link for your website's hyperlink. Of course, users of that medical website will be pissed if they follow your link and discover they have followed a link to a website with totally irrelevant information to what they were seeking.

Suffice to say, you can expect search engines to mark down your website sooner or later. It is important to note though that not all link building services employ unethical practices. Some are legitimate and can genuinely help you increase your ranking. You just have to know which ones those are.

Keywords: link building services, link building company, back link building

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