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SpinDistribute.com Article Directory

The following article was published in our article directory on September 9, 2010.
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Back Link Building

Article Category: Marketing

Author Name: Nick Morgan

In search engine optimization, back link building is one of the primary methods used in increasing a webpage's ranking. Making use of back links is an excellent way to increase traffic and ranking. Simply defined, a back link is any link which points to a certain website. Also called incoming, back links provide positive points to a website in Google's page ranking system.

What factors affect a back link's importance?

Back links coming from authoritative sites will be of more value than back links from site of shady origins. If both sites, the site being linked, and the site giving the back link have similar content, the back link made will be considered important by the search engines.

Another method in back link building is linkbaiting. In this method website's content is changed to generate popular attention. Linkbaiting can be extremely effective as it is a viral form of marketing.

Types of linkbaiting categorized by content offered:

Humor – creating a funny page or video that generates popular interest is a very effective method of link baiting. If you create such content that becomes very popular, you'll find many web sites linking back to you.

Information – providing information which readers can use is one effective way to link bait. The internet after all is all about dealing with information.

Negative information- as the popular saying goes, there's no such thing as bad publicity. In link baiting, writing content which is unpopular or controversial may generate more back links than regular written content.

News – providing breaking news will create many back links for your site. This method of back link building is especially effective for political websites or news websites.

Tools – providing software which people can use. An example of a website using tool link bait is a website offering free, open source software.

Unique content – creating unique content which advertisers can use to target in their ads is the best link baiting method available today. This type of link baiting has recently gained in popularity due to Google implementing a system which detects duplicate content. Sites with duplicate content saw a decrease in their traffic and ranking. Unique content gives enough incentive to others to link back to your site for the simple reason that you are the only providing such content. As they say, nothing beats originality.

Back link building can be a very powerful SEO technique to use to increase your traffic and ranking. But to become effective, a website owner must make use of it in a very conscientious manner. Being aggressive and appearing as a spammer will produce negative results. The way to build good back links is by going about it naturally and discreetly. Use back links naturally. Avoid soliciting back links as much as possible. Instead offer your website in a positive manner. If people are looking for certain information which your website just happen to have, don't hesitate to point them to your website. Most readers who like your content will generally link back to you as a sign of gratitude or recognition of your authority.

Keywords: link building services, link building company, back link building

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