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The following article was published in our article directory on August 26, 2010.
Learn more about SpinDistribute Article Distribution System.
Article Category: Automotive
Author Name: Amanda xzh
After the global printing and experts agree that there are two trends taking place in the world, first, a high degree of finishing of packaging materials (highly finished packaging materials), the second is the packaging and printing of security.
Combination of printing inks, substrates applicable, the appropriate printing equipment and finishing techniques and creative power industry, are to promote the development of packaging and printing an important factor in the future.
In the packaging printing market, bronzing, hot flashes and stylish silver print effects become more and more attention, the other has a metallic effect is also quite compelling. Generally the oil (Varnish), had UV oil, too dumb oil (matt) and gloss (mattandglossvarnish), hot foil (foilstamping), cold-hot foil (coldfoil), quick-drying ink (rapid-dryinginks), etc., all of these printing effects have been used to attract consumers shopping. Can be said that almost all printers substrate surface for processing.
In the English-speaking countries, the daily competition everywhere. Some offset printers to help customers do their utmost to win the competition. Common is that all bingo reply card (bingocards) customer data processing, control, printing, transport and packaging are all only semi-complete. Also need a good back-transport system. In the cross-media cross-promotion activities, collection of data from the first is often used for printing tickets, etc.. This information can also be used to print flyers, advertising communication, or create a Web site. For example, the user may know the website of the "magnifying glass" icon, click on it will expand the search, and over again, ad content, as in flyers, advertising communication, or appear in the same package. Of course, labels or notes also have magnifying glass features.
Further application example is marked with printed graphics, for the soft / cold beverages packaged promotions. Experts scratch card code printed as marks, and covered with a layer of special coating can hang up (you can use thermochromic ink, or other security inks). These data will be printed hand through the software maker to enter dance halls and bars Di Shike computer program. If the tag code is correct, beverage packaging will be displayed on the screen in the open, but customers can also get Di Shike dance a bonus. Meanwhile, the packaging of advertising messages will again be customer focus. Packaging process of encoding is only a trigger number and vice versa.
Many candy vendors to identify and decode bar codes with the priority. Covered by a silver bar code printing to live, customers only buy the product before it can read the code, and at home computer input code part. As a byproduct of this approach, these labels are particularly secure, so customers at the checkout before they can not be torn from the packaging.
In the U.S., expensive brands tend to integrate into the specific combination of advertising sales activities. In the end, printing is done by the processors to complete the package. For example, there is a transparent film, if it is peeled off from the product, and into a special area in front of a computer screen, you can try to solve the problems of line. Particularly attractive is necessary in the packaging printing and encoding of printed information or the help of award-winning, brand manufacturers can also send messages to customers.
In China and Japan, gravure occupies an important position. Because a large number of print job, in particular, are based on the gravure printing of cigarette packaging.
RFID boom has subsided yet?
If the RFID network, the keyword search, you can find quite a thick book, patented technology and related seminars, products and articles. The main printing service providers quickly set up a special company or department, he was involved in the development of high-tech security technology. RFID tags, even in this narrow field of printing, there are many positive development in the later.
In recent years, as more and more goods are printed on the RFID tags, packaging and printing industry showed a scene of prosperity. But now, optimism may be waning. Blow first of all from the United States and Germany, information protection departments, they often complain about RFID technology so that customers had no privacy. Another reason is, RFID tags cost is still too high. Until September 2007, the world market situation is: RFID tags based on the size and type of printing volume applications and the different, the manufacturing cost of each tag is between about 0.05 to 0.08 euros. The price of the packaging supplier for many products is too high. In addition, some experts believe that sober, manufacturers and logistics companies in their supply chain logistics, RFID tags will have greater development.
From the security code to the hidden patterns
Data processing is becoming increasingly important. Printing and packaging industries in the form of bar code label and has a huge number of customer data. People are in various ways - from the security code to the so-called stealth design, to use such information and print.
In general, the purpose of security printing is to provide protection, in order to prevent counterfeiting, gray market and other acts of piracy. Since these security measures have made packaging products to be protected tens of thousands of 100 million euros loss. Currently, the market has a lot of protection methods to choose from, such as button cable shading (guilloche) printing, holograms and security strips. Among them, color coding, and with millions of color combinations may be due to changes in sharp focus. Another approach is increasingly attractive, "the paper fingerprint" because of its security features can not be a watch out.
Engaged in the business of labeling printers, usually their print data and manufacturer of electronic control devices link up. More and more traditional print companies are increasingly becoming the equipment suppliers, whose products include the device or handheld can test the print-line inspection system. Therefore, between control equipment and labels, a fast accessible user interface is necessary.
This field may be the application of ATM in ATM development to the limit. Moreover, the security label printers to provide printing also includes dedicated security ink to print money and bank cards. They also supply control device on the ATM teller machines. The current standard rate of such devices is the deal with 1800 notes per minute, certificates or notes. In the future, people will need higher speeds to read or operation.
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