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SpinDistribute.com Article Directory

The following article was published in our article directory on October 18, 2010.
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Ensuring Website Promotion Effectiveness

Article Category: Marketing

Author Name: Nick Morgan

The survival of an online business venture rests solely on profit-making. An internet marketer, or any businessperson for that matter, has to make sure that his revenues are higher than his expenses. Now you might be thinking that since online businesses hardly have any overhead, making a profit is easy. But the truth is, while internet marketing can be lucrative, there are still costs involved. There is the website space you are paying for (or not if it's hosted for free, which is hardly the case for online vendors). There is also the amount of time you invested in the business, particularly in website promotion; so, surely, it has to be literally worth your while.

You know how website promotion is a must in generating website traffic. And in the online world, you'll stumble upon one internet marketing 'trick' after the other. If you are running an online business, chances are, you have already set your website optimization and promotion strategies in motion. Now, no matter what these tactics are, you'd need to somehow find a way to assess their effectiveness. This way, you'll know about the next moves that you would have to make, such as changing strategies if it isn't effective or giving more effort for one particular tactic if it proves effective enough. This is the internet marketing aspect in which site analytics and website monitoring can be plenty useful.

Web analytics involve taking a look at visitor demographics such as geographical location, frequency of visit, the keywords used to get to the site when applicable, and the referral sources and the mandatory click-path. With site analytics, you will have some idea about the effectiveness of your referral links, and you will also get to know about the types of avenues that have brought in, and will bring in, more traffic, so you can work on them better. You will also know about the most effective keywords and you'll be able to optimize your website for those.

Site monitoring takes care of a different, although related, aspect -- that of website management. It involves studying traffic trends and website performance (downtimes, anyone?). While it does not directly affect your website promotion, it plays a major part in customer experience. For your website to get good word-of-mouth ratings, it has to be easy to access. By that, we meant that loading speeds are fast enough and that there is practically no downtime. Nothing disappoints prospective customers worse than mounting excitement being put into a sudden halt by a 404 error, or any other page-is-not-available error. Every time someone leaves your URL because of downtime, or a slow-loading webpage, that is an opportunity cost.

Internet marketing, just like any business, thrives on traffic. And with an effective website promotion campaign, traffic could be generated. You may have set up awesome strategies, but they won't do you much good unless you prove, with hard statistics that they are indeed effective. Tap into site analytics and monitoring tools online to do just that, and ensure that your business remains, well, in the business.

Keywords: website traffic, website promotion, website optimisation

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