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SpinDistribute.com Article Directory

The following article was published in our article directory on October 12, 2010.
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Website Promotion: Search Engine Optimization Tools, Tips and Tricks

Article Category: Internet

Author Name: Nick Morgan

At the mention of website promotion, no jaw-dropping exhibitions or awe-inspiring fireworks show typically comes to mind. No siree, with the internet, there is fair fight between the scene-makers and the more subtle folks. Everyone can take a piece of the fat pie that is the internet and there is no need to shell out huge amounts of money for flashy advertising – thanks to search engines and the incredible amount of free website traffic that is brought by leading the rankings.

A big stumbling block is that, unlike other forms of advertisement, where the target audience are mere 'watchers' who have no choice but be bombarded by taglines and catchy commercial jingles, website promotion is an altogether different game. Website promotion can be complicated at times because it requires a large degree of credibility, brought by the looming prospect of doing business with a virtual company. It is also about striking a balance between substance and style. You see, in internet marketing, you have to have good content. Or rather, you have to have useful content so your visitors will not be disappointed; then you have to have search engine optimized content so the public knows you exist, and then, you have to lay it out in such a way that the viewing public will remain hooked.

In order to make website optimization possible, you need to learn web 2.0 basics, such as HTML and the importance of RSS feeds. Your layout, your content, and the way you would update content or let people know of something new will play a major part in SEO. Of course you would need SEO content; you can do that or outsource it. If you choose to do it, a crash course in SEO would be of use and various free webmaster and internet marketing tools can be helpful as well. You can (surprise, surprise) google for keyword research tools, or join an affiliate network and check out the free resources available which also include affiliate marketing tools and e-books for the internet marketing newbie.

Another well-used website promotion strategy would be linkbuilding. Backlinks, provided that they are of good quality, can increase your search engine rankings. This is because backlinks signify content quality and a little of website 'activity', which are the measuring sticks of the search engines. High quality backlinks can be established by contacting various niche webmasters. You can also leave links and be more visible, and get yourself some good targeted web traffic through visiting forums and leaving comments (not spam, please) in various blogs. If you intend to make your efforts count, you should let the other internet marketers and other niche players like product reviewers know that you mean, well, business and aren't out to make a quick buck but are instead on it for the long run; 'it' being internet marketing.

Search engine optimized content is the building block of an internet business. Make sure yours is optimized for website promotion. Linkbuilding is a close second and should be worked on just as well. Get your SEO and linkbuilding strategies moving and reap the rewards of free search engine advertising.

Keywords: website traffic, website promotion, website optimisation

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