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SpinDistribute.com Article Directory

The following article was published in our article directory on September 29, 2010.
Learn more about SpinDistribute Article Distribution System.

The Three-Step Approach for Generating Targeted Website Traffic

Article Category: Marketing

Author Name: Nick Morgan

It is true that you are dealing with millions of people who are fairly unpredictable in the internet. However, generating website traffic can't always be a hit-or-miss undertaking. It must not be left to chance; and there are ways for you to actually make your website promotion and website optimization efforts more efficient.

Niche Research

Target marketing, which is the byword in website traffic generation, starts with niche research. If you want to remain in the business, you have to have a good understanding of your market. Advertising and product positioning can be costly; and while there are ways for you to do that for free, online, you'd still need to put in effort, and effort is in a way, an expense. This means that you need to focus your advertising efforts on the people who are most likely to benefit from your product, or appreciate it. It might also work against you if the niche is too tight or too narrow because it means that you'll have a smaller potential customer base. A good place to start would be a market you have a particular interest in. For example, if you are a jewelry enthusiast, you might want to start a business related to accessory selling.

Website Promotion

After you have decided about the target market, and the products that you would like to sell, it's time to get your website promotion strategies in motion. Your target market needs to be aware that your business exists. You can generate buzz by taking advantage of the social media, and through search engine optimization. The social media is one great viral marketing host and leading search engine rankings would drive insane amounts of traffic to your site. You need to learn about keyword research, basic html and other web 2.0 tactics to be successful in search engine optimization. Numerous free resources can be found online. Social media marketing can get a little tricky because you'd have to get in touch with people who would like to discuss your product, and you'd also have to find an avenue for people to discuss your products.

Sales Funnel Development

You know the market, and you know your target market; now it's time to find out how to convert your site visitors from mere onlookers to product buyers. If your website promotion efforts have started to pay-off and you are getting good traffic, you should also make sure that your website has enough to keep your visitors convinced that yours is one company that they can do business with. Your website should have helpful and informative content. You should also be fairly easy to contact. Sales funnel development is all about giving detailed information about your product and getting the message across that you can be reached when needed.

Internet marketing lives and breathes on website traffic; that much is sure. Traditional business practices usually include foot traffic surveys of some sort. The internet may have made business a whole new ball-game, but the some of the old rules still apply; you need to get more traffic; you need more prospective customers, more curious passersby, who might just find your product useful and desirable enough to decide to buy one or pass the word along that there is something great that is available in your store.

Keywords: website traffic, website promotion, website optimisation

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