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The following article was published in our article directory on August 22, 2010.
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BP Oil Spill Crisis Revelation 100 Days

Article Category: Advice

Author Name: xia zihui

Giving itself a deep-sea oil well leak after being blocked shots, BP's share price rose steadily, executive turnover completed the contents of advertisements are also moved to restore the image of the subject. Although this is the history of the United States Environmental Department as an environmental pollution incident the largest end, BP 100 days of the crisis that provides at least 10 revelation.

First, the Internet era, all the crisis is social crisis. The performance of the social crisis in its easy exciting, active communication behavior, the beggar; it caused the party of fear. Fear of contagious, once turned into a common social psychology, the desire to survive otherwise unrelated concerns of various stakeholders together to the same incident power time and space. Lack of professional ability to judge, not sufficient information, in a state of fear of social groups are more likely to take extreme irrational behavior. At this time, the social crisis entered a new stage on the qualitative change, political interest groups began to use or control the impact of the crisis on the social order. So, we both see the U.S. Government's new legislative proposals and the new insurance proposal and saw the British Government for the BP to succeed, and stressed its contribution to the U.S. economy.

Second, the crisis can not buy insurance cost way to hedge. 31 billion dollars is just the direct loss of BP can be estimated. 70 billion is the loss of share price fluctuations. Even so, BP is lucky. It is the time of the hurricane season to complete the plugging work. Otherwise, the continued deterioration of the marine ecosystem, the community increasingly depressed economy, and the forthcoming opening of the national mid-term political elections will be the BP firmly nailed history as an utter, let it dry to differentiate into dust. Compared with the technical accident, the community of the crisis can bring disaster to the enterprise. Once it was the first label into a root of all evil, no matter how abundant economic resources are unlikely to reverse its fate as a sacrifice. AIG is such a powerful being brought to the altar. There are many examples of Chinese enterprises.

Third, your allies is often the perpetrators of your crisis. In a globalized industry supply chain, not a business like 100 years ago, Ford will be completed as iron ore from the open to make the car all the processes. Each upstream and downstream enterprises and business cooperation must be completed with a variety of complex outsourcing contracts to international projects. BP's deep-sea exploration wells are also included with the "long-distance drilling" and the cooperation of Halliburton. Because of differences in motivation, information asymmetry and conflict management style, complex outsourcing relationship is exactly a hotbed for the growth crisis. Crisis management as an extreme phenomenon can not be included in the standard outsourcing contracts. So, even if the crisis signals appear on the radar screen, the captain of mercenaries are still in accordance with the outsourcing contract in the route map to move forward. We never lack of crisis, but the lack of acceptance of responsibility for the crisis signals corresponding.

Fourth, you are just the victims of the crisis of your Redeemer. Four states of fishermen and coastal farmers are the most direct victims of spills. However, these 100 days, their voice is very weak. BP to 1500 dollars a day the cost of leasing the Gulf of Mexico fishing areas for the decontamination of all work. The meeting brought economic stability and emotional, to guide them in the Xuduo to accept BP's Weijiguanli Xin Mubiao: Let us work together to avoid the occurrence of Xielouyanbian Yi Jing Huan Jing into ecological disaster, the BP to become the most efficient, most responsible for self-redemption business. When the victims and emotional resonance, and rational consensus, people who are less concerned about the perpetrators of the crisis, more expected to turn over a new leaf to see a Zihui hero. Eliminate the common expectations of the future crisis.

Fifth, the management of the crisis began. Crisis, the enterprise can be a major sort out the various stakeholders and the relationship between. They are complex intertwined, The more you use, the greater the confusion, the more responsive, more clear. At this point, no way to regulate, not management. Crisis, the dust has settled, all kinds of relations connected with the weak weaker, reinforcing the normative activities complement is not only necessary but also produce good results. After the oil cap leak, BP began to increase TV advertising investment, recovery and stressed that to be a responsible company's public image. It uses a memory flexibility, gently reshape corporate social psychological identity, for the future gathering of new social capital.

Sixth, by catalyst events, the crisis can plot mutation. 100 people complained about the power of environmental protection is not a Hollywood star arrived in driving their own boat to participate decontamination operations. Test the involvement of Eisner, New Orleans star football team in the beach group, BP president of the weekend to race yachts, famous seafood mussels collected letters are led to changes in public opinion and emotional catalyst event. Directly affects the catalytic event public concern, and concern about the extent and persistence. Ignore the influence of catalyst event BP CEO to step down in the end come.

Seventh, the crisis from a unique event to the evolution of the accident to the Incident. Crisis, leaders need to view and context view of the circumstances to look toward its development, production lines can not control the way to a mechanical arrangement and completion of tasks. Plot with the performance needs of BP, chairman of the board have to visit the White House and a promised 20 billion dollars in compensation over security, though this approach is unprecedented. Crisis management process, all tasks have a unique situation. No circumstances is the task of self-comforting fuss live.

Eighth, all the activities for playing the theme service. 100 inside, BP traditional and new media to put more than 70 million dollars in advertising. BP also bought the main website keyword search. If you type "leakage," Home is a comprehensive introduction BP aftermath of the page. BP regularly report to the media frequently plugging process of continuous improvement, constantly in overwhelming numbers to the public dumping of all forms of positive information. It did not and could not suppress the negative information. But the latter was submerged in a lot of information into the theme. That is, BP to do the industry's most responsible and most have the technical capacity of those who deal with the aftermath. When the general public still hold paradoxical views and opinions, the information transmitted tone is far more than the fact that important. Truth is only half true, the other half is our true acceptance.

Ninth, to the executives responsible for crisis management can rely on and a shoulder to cry. Metamorphosis under the crisis required executives who have nerves of steel before the performance. In person, the enterprise is worthwhile to get people to trust and rely on direct appeal Zhongchang executives, access to intelligence, psychological and emotional support and comfort. "I want to finish early than anyone, so I get back to the old life." BP Chief Executive of the reflections prompted him to prematurely end his career. But it reminds us that a strong person, there must be weak between. Executives concerned about the crisis in mental health must be arranged before the crisis.

Tenth, the risk of living in society of the application more complex the technology, the more advanced, it is the greater the potential consequences of the crisis. For example, 30 meters on land drilling and drilling 3,000 meters deep under the Taiwan crisis caused a drastic consequence. Today, we can not leave the technology to survive. But we need to change the attitude of the technology. In the application of technology, we must do to prepare for crisis prevention. Since then, the management process is no longer simply the series activities of the pursuit of efficiency, it must be efficient and parallel arrangements for crisis management.

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