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The following article was published in our article directory on August 10, 2010.
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Online Advertising Industry's Next Reshuffle

Article Category: Advice

Author Name: xia zihui

"Whether the company or the country as a whole, underestimated this media revolution will impact the development of technology or underestimate the power of new channels will be difficult and dangerous." Murdoch's remarks to media heavyweights, Perhaps equally suitable for domestic online advertising industry.

Interactive 3.0

Interactive advertising is not new to the Internet. When you take the initiative to search for a particular brand or product information, the brand or product ads will tacitly went up to Qian, the face appears in a variety of forums, Tuiguang page, encyclopedic dictionary and interactive Q & A community.

However, suddenly one day, you find the brand in the "my friends" one column, to chat with you, published in love breaks, some comment on current events, or help you solve some expertise. This new friends every move, you may take the initiative will be transmitted to other friends. Since then, the interaction you from a chance encounter into a stable "multi-round game."

These rich and powerful organizations into with your friends for equal dialogue, which is 3.0 times the magic of the Internet interactive.

2006 "Time magazine" Person of the Year is not Barack Obama is not Li Yuchun, but a big "You" and a PC. "Time magazine," explained society is the transition from institutions to individuals, individuals are becoming the "new digital democracy," citizens, so the 2006 Person of the Year is "you" is the content for each Internet user and create persons.

In fact, as early as July 2003, the United States Press Institute Media Center has already published by the Xieyinboman and Kelisiwei Morris jointly proposed "WeMedia (from media)" research report: "WeMedia digital technology is enhanced by the general public, and After connected to the global knowledge system, a kind of beginning to understand how to provide the general public to share their own facts, their own news channel. "Although it sounds very academic, although the second person to become the first person, this definition also points to the the nature of the new era.

Global network are involved in the advertising industry this new era, whether conscious aware of these two challenges are placed in front of advertising and advertisers. First, individual-centered network structure and wave as the multi-round interactive mode, so that transmission and effects of advertising more difficult to control, the success or failure will be amplified. Secondly, in a wide range of technical means, the online advertising industry, the role of the parties have become blurred: Advertisers include small and medium advertisers are increasingly able to directly contact with the media and consumers, the media increasingly infiltrated agents, advertising agencies increasingly focused on cross-border and comprehensive ability, not even from the media, consumers have begun to play a role - thus, the ecological relationship between online advertising has never been complicated.

"Web 1.0 is a pure reading of the contents of the era, to open an interactive Web 2.0 era, the network 3.0 into the social era, the era of social change in the way of a relationship between people, but also change the spread of the Internet and media way. It is understood that in 2009 more than 45% of Internet users are using social media. If we can not in 2008, this special report, sufficient to reflect its rapid development. "Korth WorldCom CEO Luo Huan on "Internet Week" reporters about his understanding of the Internet trends.

For these trends to the Chinese online advertising industry's influence, Luo Huan believe that the most important thing is to change people's values for the commercial Internet. "We used to advertise the pursuit of flow, or a 'advertised' thinking. But with the emergence of social media, receive and impart information of each person's way of change, through social platforms, not just advertising or do marketing and branding.
You can own brand into a virtual user, in the above postings and video, reflecting the personality of the brand. "

"Now the vast majority of Internet advertising model is based media buying operations. But in social media era is to run through the dissemination of the contents of a brand, create brand personality can be seen as another manifestation of the official website. Brand personality The shape can not advertise to achieve. Many agents may have been, and social media cooperation, but only be the same as the general media to apply, indicating not grasp the essence. "

I think 2-3 years, the industry will be a big reshuffle. Looking back decades of development, online advertising industry, the history of ups and downs of many companies, it is difficult to see the phenomenon of other industries. Web 3.0 era will be a out of process. "

The face of new challenges and knockout, the domestic online advertising industry is really ready?

Keywords: nextel i870,advertising coffee mugs,nextel car charger,

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