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The following article was published in our article directory on August 6, 2010.
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High-grade stairs burst into the key market development

Article Category: Advice

Author Name: xia zihui

Market, product prices in the high-end staircase that ordinary consumers are staggering, how to sell things so expensive? Visited several stores, such as Nanjing stairs: "do not discount such a high price to sell it?", "This does not discount the first can sell? "," No way, the customer is very fine, not to the point discount No ah! "and similar words endless. Do not sell? Why then not only do not discount that some dealers, but also improve the selling price of the fire, which is why? Key concepts, some places worse economic conditions, low levels of consumption, distributors , low-end sales of products used in marketing, but the lack of high-end products, operating philosophy and operating practices, selling discount brand products are sold more than 10 years, and suddenly you do not discount how to ask someone to do that? their heart of hearts do not I believe such a high price products do not discount to sell.

In fact, high-end consumer brands, especially in high-end Nanjing stairs sales process, through price reductions, discounts will win consumer acceptance is extremely rare. When we hear you say you are the leading brand, and said how good their product functionality, how advanced the technology there, but it finally hit a 6-7 off a look that consumers think? They will believe you thing? will believe your product quality and functionality? will not find many of your transmission of the disease? say high prices for original products, consumer, if you know the friends around him to buy you a very low discount products, they will feel? Therefore, from a consumer's point of view, blind discount on high-end brands have great destructive. If a brand targeted at high-end, it was found that low-end stores can buy, can you believe it is high-end brand? Also believe it's the quality? So high-end brands can not just enter the low-end building materials stores, Do not be easily discounted, even if the discount would also be very artistic. In fact, for high-end consumer, they are not afraid of your product you are afraid to buy Debu value. So we should believe the value of their products, should have a strong mental capacity, or even gone to prepare good customer, and we must do to communicate with consumers, trying to tell the macro level, the only way to serves decent high-end products.

How can we sell in the high-end brand products stairs, especially in steel and wood staircase brand Nanjing grade flu? How products in the above construction fence, so he is no longer a barrier to block the view, make them a safe beautiful landscape ? In fact, for such products, selling is safe, beautiful, unique, so if you just tell the customer that we have a unique technology, a patented technology, is very artistic product is not enough to impress the customers, because from the consumer point of view , due to limited relevant expertise, they often can not understand. The so-called patent, the unique process he did not feel they do not care about these things, they only care about what interests them in the end point? Then how to introduce it? Selling high-end brands stairs, just as sales of luxury art, the key to highlight the following words: noble, unique, a small number fool installation, life quality, detail, experience, etc., recommended a few ideas along this time as far as possible to organize the rhetoric, then according to my experience consumers will certainly have feelings.

1. Noble. You should ask him: "many customers at home usually do?" If the answer is more, then you should tell him: "This is for you to prepare such a noble character, and allows you to fold a face." At the same time to embody a sense of this noble You should tell him what the political, business, arts and other celebrities have purchased, and can name names. In addition, if you can tell his neighbors around the name would make people feel more intimate and credible.

2. Fool installation. So this is also the exclusive luxury of the key works of art, our products simple to install and does not require the measurement of very accurate in the case of the elbow installed handrails were nice, no welding of the installation, make products more convenient! Free if they would be Try this simple to install, let you in the shortest possible time to make the best with the least human thing! 5. life quality. To emphasize its sense of art, life stress, please tune to create, such as from a certain designer, inspired by a certain artistic style, will add even more value, especially in emotional language to describe more people to love, because life itself is the emotional .

3. Unique. Tell them that this product unique process, technology and characteristics. But do not similar to "our patent," such as pale words to tell them, so that the customer did not feel, because what they say, you should tell them, "Our process is the production line produced by Ferrari," "we The paint is used Yamaha piano paint technology, is its guidance generation descendant of the person making "and similar nature of this metaphor, popular language for description, the customer can understand.

4. Details. Good brand is to see the details. If you can find this product in the unique details of more than 5-10, then the sales will become much easier. Details are the key to quality. Good product as art, must be carved out certain details of each art treatment, which is very critical. Even a small screw, and crafts are not for most people are aware of the details of it? Need your experience carefully.

5. A small number. Means a small number of exclusive, luxury products are so good. From the truth sometimes is not the premise, you tell them "we are the shop has only m," and "to book in advance,months before arrival," and other languages, it will display products distinguished.

6. Guide their experience. We often misunderstand is that we tend to revel in their wonderful explanation and going, but customers often do not feel. For example, you said: "The feeling particularly good!" But the question is how clients do not experience the feeling that some good? So you want to mobilize the customers of his touching, to pull, to smell, hear, knock, go to step product and let them experience the product of good feeling, they impressed.

In short, the upscale brand should sell grade real sense of stairs, stairs enterprises and consumers in a timely manner in accordance with market needs to adjust its strategy to reflect the maximum value of the brand product.

Keywords: leather ski gloves,hot lather machines,fiber ethernet card,

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