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SpinDistribute.com Article Directory

The following article was published in our article directory on August 28, 2010.
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Busting the Myths of Cheap Printing Service

Article Category: Business Management

Author Name: Mark Fjord

With the economic recession, people find means to extend the value of their money. Businesses especially want to make sure that all their endeavors will ultimately lead to increased profits. Marketing strategies are among the most costly endeavors undertaken by a specific enterprise today, in which a business needs to delve with online marketing strategies as well as the traditional interpersonal advertising. After all, there is large number of untapped offline customers who are not Internet savvy or just prefer the traditional ways of doing things. Among the effective offline marketing strategies are the use of information, education, and communication materials such as brochure, leaflets, flyers, and others which work similar to e-mail newsletters. However, the problem with the utilization of such materials is the high cost of production of which printing is the mostly costly. Therefore, the trend of today is to look for cheap printing service. Here are some of things you need to know before subscribing to cheap services:

1. Cheap doesn't not necessarily mean of substandard quality. It is just a way of saying economical. Of course, overly cheap is a different story all together. A printing service can be cheap but still uphold the standards needed in coming up with a good material. Because of the fierce competition nowadays, businesses appreciate the importance of making their service economical and within customers' reach while still keeping their word of producing the best output.

2. Modern day printing equipment and resources are also price competitive. Having cheap printing service is expected nowadays because people have come up with technology that also allows savings. Take for example the cost of ink; you will notice that cartridges have been recycled and refilling stations are common so that you can also expect the cost of ink to be reduced. In addition, machinery has been miniaturized, therefore, saving on the cost of parts and maintenance.

3. Ensure that you are not just paying for the brand name. Many old printing services, because they have built a name for their company, charge extra cost just for enrolling in a name customers are said to trust. There are a lot of new printing services which are eager to please their customers, thus, grab their market share. However, be sure to look for printing samples and to ask about the service they provide such as quality and speed.

4. Bargaining as a strategy. Learn to haggle when dealing with printing services. Although, they have a predetermined cost for a particular printing package, you can ask for bargains such as using a paper type of less quality while adding more colors than what the printing package offers. You can also hint on the price quotation provided by other printing services to inspire them to level with the floor cost. Prices are not fixed and companies can be flexible, so be sure to learn one thing or two about bargaining.

Handing out campaign materials is one of the offline marketing strategies employed by businesses. Because printing entails a large portion of the production cost, be sure to consider a cheap printing service first.

Keywords: brochure printing, cheap printing services, cheap flyer printing, cheap online printing

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