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The following article was published in our article directory on July 26, 2010.
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Apple Cell Phone Sales Exceeds Nokia

Article Category: Business

Author Name: xia zihui

Old mobile phone giant Nokia has encountered in the new market challenges. British market research company YouGov survey showed that the existing smart phone users only one in three people will consider the options of Nokia mobile phone products. The survey shows that the recommended rate of Nokia, compared with six months ago, down 15%. By contrast, Apple's recommended rate of 70%.

Since the Apple Store and Android Marketplace launch, Nokia's market position declined sharply. Nokia's traditional business, the development of thinking and operating systems and application software on vulnerable resulted in the smartphone field is now far behind major competitors such as Apple's situation. To regain its position to keep his big brother, the Nokia is needed is comprehensive reform.

Recently, the UK market research agency YouGov's data phone giant Nokia has sounded the "abdication" of the alarm. Data shows that only one-third of smartphone users bought a Nokia mobile phone will be considered, but only in December 2009 this ratio as high as 46%. In addition, only 10% of smartphone users looking to buy Nokia phones, the data and 6 months decreased by 9%. In contrast to this, 41% of users looking to buy an Apple phone.

Nokia's lag also reflected in the user recommendation rate. Nokia's recommended rate of decline compared with 15% six months ago, plunged to 12%. At the same time, Apple's recommended rate was 70%. Nokia smartphones suffered defeat, its market position and influence have been far behind Apple in this major competitors.

Smart phones are replacing the traditional cell phone become mainstream. Data show that men aged 16-39, more than one-third have a smart phone, and in the 16-39 year-old female, about one-fifth have a smart phone. With a wave of smart phones is yet another era of change communication terminal. Nokia has to take not a substitute for old-fashioned Symbian operating system. Highland lost consequences of technology is fairly obvious. Meanwhile, the development of new models of Nokia in the sense of people running out of tricks, which make it popular among young users far less. If as this situation continues, a few years later Nokia will be lag behind Apple, Blackberry, submerged in the communication terminal time.

Nokia's future is uncertain, but though the complete reform, Nokia with its strong fundamentals, good brand image is still hope to regain past glory, in the field of smart phones to open up a vast territory.

Keywords: cassette recorder microphone,external cellphone antenna

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