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SpinDistribute.com Article Directory

The following article was published in our article directory on July 28, 2010.
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Website Wireframe: Why Make One?

Article Category: Internet

Author Name: Shlomi M

For sure, you know how the appearance, structure and performance of a website play significant roles in sales funnel development: from visitors, to keeping them interested, to finalizing a deal and finally, in building a regular customer base. Now, you might be wondering; what do website wireframes have got to do with all that? After all, when you look up the definition of a website wireframe, it says that they are merely prototypes, minus the images, colors and content. Here's why:

In any online marketing endeavor, good customer experience is the key. A website wireframe can help you achieve that. Remember that when you brainstorm, you didn't only create lines and boxes for the wireframe; you also had a customer profile in mind. A website generally has one major goal – to be looked at. Every internet marketing guide you would bump into will tell you how important it is to have a target 'audience'. Website wireframes should help you create a website that is geared toward the type of people that you intend to promote your website to.

Website wireframes, especially those that show the relationships of web pages, also let you to take a look at the navigation process or the click path. With it, you will see how 'inviting' your setup is. For example, does your system allow the customers to view content that they would likely appreciate on the basis of the pages that they have already viewed? You may have noticed that there are many websites that are already using this technique through the 'related articles' or 'related content' section. With a website wireframe, you might not be able to take care of things at the 'content' level but you can perhaps allot a section for such.

Another thing is that while a website wireframe is viewed as something superficial, it will actually let you gain to gain an in-depth know-how of your website. You may not be able to know all of the contents by heart but you would know what your pages are supposed to have. A little knowledge about the inner workings of your website may also help you in post-launch site management.

Of course, since wireframes sort of dictate the functionality of a website and consequently, the development of its structure, you will also learn the nature of the content that you need to generate and allow you to work on it. For example, if a webpage is product-information heavy, you will most likely need images and information about product specifications. If your website is a how-to site, then it might be text-heavy, or multimedia-heavy. If it's a news site, then you will need an altogether different approach.

Lastly, the process of creating and collecting wireframes will allow different stakeholders – from the online business owner to the Information Architect and the web designer to contribute ideas and convert those ideas to something solid, in the form of a working website.

Surely website wireframes are necessary tools in website development. When you are starting to build something from scratch, it is better to be able to separate the aspects; in the case of website building, the visual and functional aspects. A website wireframe can help you do just that.

Keywords: wireframes for websites

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