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SpinDistribute.com Article Directory

The following article was published in our article directory on June 4, 2010.
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Local Search Engine Optimization Is Necessary for Geographically Targeted Online Marketing

Article Category: Marketing

Author Name: Mike Bartonolis

A key factor for a small business that wants to use online marketing for a specific geographical location is local search engine optimization. A vital step in transferring a substantial percentage of a business' marketing activities to the Internet is establishing a site but this is not adequate. This is explained by the fact that if a website is difficult for people to find, it is as if it did not exist. It has to be optimized from the point of view of the search engines so that the website will stand a good chance of being found on the front page of the search results. Meanwhile, it is important to note that services which are often provided for search engine optimization are international or national in scale but local SEO has to target a particular location.

Local search engine optimization has something to do with a number of techniques that maximize the possibility that a website will be included on the top page of the search results for a specific geographical location. This particular location is a city in most situations so that it would be best to pick a service provider that has lots of experiences for that specific city. The service firm will often use a number of tools and strategies, as the initial step, to determine the most appropriate keywords to focus on for such a city and website.

The second step in local search engine optimization is to thoroughly examine the various components of the site to make sure that it makes it easy for the search engines to determine the keywords under which it should be indexed. Experts on SEO will usually determine those parts that are lacking, such as web pages and back links from various websites. An important factor in this particular effort is getting backlinks from other sites because this is an important variable that is utilized in the algorithms of search engines for calculating the rank of the site in the list of search results. The reason for this is that a backlink implies that other site owners consider the website to be worthy of their trust.

Meanwhile, the owner of a small business will have to evaluate the results of local search engine optimization services. It is advisable to require the service company to provide a report with regards to statistics on site traffic and how the site is doing in the search engine results. The company owner can make use of this report to evaluate the performance of the service provider. However, the owner should also be cautious, especially when the positive results are coming in too fast because the service company might be applying some black hat SEO strategies.

Keywords: local search engine optimization, expert search engine optimization, local seo

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