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SpinDistribute.com Article Directory

The following article was published in our article directory on May 27, 2010.
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Why Brands Need End to End Solutions

Article Category: Business Management

Author Name: ANIRUDDH BASU

So why do product developers, entrepreneurs and business persons in general need to consider thinking about getting end to end solutions for their brands? The answer, in a nutshell, is that there are a lot of problems that need to be solved and there are also many predicaments that can be avoided if end to end solutions are provided early on. In the same way that you don't just get ready with paying for the title of your house and lot, but also consider the location it's at together with the insurance you're getting, preparation in business also needs to be comprehensive.

Think about the following aspects of a business or corporation and how end to end solutions are needed for each:

1. Product Conceptualization and Design. See, it's not sufficient to know what product or service you want to provide, even if it all starts there. You need to identify the key features of the product. The product needs to look attractive, new and appealing. The product, apart from its packaging should be able to sell. Keep in mind that if your product has an aspect of innovation, you're somehow putting yourself ahead of other brands because you have something new to offer the market which other brands or products do not have.

2. Product/Service Development and Placement. Did you notice how add-ons sell very well these days? Aside from superior product quality and service, people simply want to get more. So if there are additional features, freebies, bonuses and services that you can add to your product without having to add lots of extra costs, think about using them to put your brand at an advantage. Also, do some research to find out how competitive your brand is in comparison to others before making any serious claims.

3. Marketing and Promotion. Getting your product in line for launching is only half the battle. The other half has something to do with communicating to people and getting them to know your product and actually trust it, buy it and use it. This is where PR & Communication skills are badly needed. You also need to consider the way your ads, banners, tarps and flyers look. Always keep them looking elegant, professional and trustworthy. Find a way to get a high-quality printing solution for your print ads.

Needless to say, you need to think out of box to get through your existing and prospective clients. You need to think differently and you need to be constantly aware of what's happening. There are many things that you need to accomplish here, but when you become successful then you know that all your hard work has paid off.

The provision of end to end solutions to brands is not something that you have to do on your own. There are many types of services you could use to get some of the jobs done, but never delegate the job completely to others, even when they're good at what they do. Try to constantly take part in your business activities, and soon enough, you'll be proud to say that you've actually provided the end to end solution for your brand.

Keywords: Innovation, Out of box, Activation, PR & Communication, Printing solution, Design

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