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SpinDistribute.com Article Directory

The following article was published in our article directory on May 15, 2010.
Learn more about SpinDistribute Article Distribution System.

SEO "DO"s and "DON't"s

Article Category: Internet

Author Name: Jennifer Humphrey

SEO also called Search Engine Optimization is a technique used for improving website SERP (Search Engine Results Page) ranking.

SEO is divided into 2 parts: on-page and off-page SEO. On-page SEO is a technique that guarantees that your web site is as search engine friendly as possible. If your website is not optimised you'll rank worse. Off-page SEO on the other hand is more grayhat and is mostly achieved by building backlinks. You can do that by: article submission, blog commenting, social media, directory submission, etc.

There are lots of factors that help website SERP ranking (Google for one takes into account about 200 factors). In this guide I'll show you various + and various - factors.

Now let's analyze some positive factors:

- External Link Popularity (quantity and quality of links - the more and better quality (quality is considered as many factors, one of them could be site's PR) links, the better)
- Diversity of Link Sources (links from many unique root domains)
- Keyword Use in the Root Domain Name (keyword should be used in the domain name e.g.: keyword.com or new-keyword.com)
- Keyword Use Anywhere in the H1 Headline Tag (H1 is the most important and visible H tag and it carries the biggest weight, so keyword should definitely be used in H1 tag)
- Keyword Use in the Page Folder URL (keyword needs to be used in subdomain name e.g.: yourdomain.com/keyword/page.html)

Let's take a look at some negative factors:

- Link Acquisition from Known Link Brokers/Sellers (search engines are in possesion of big lists of websites that are known to be link sellers and you should avoid buying links at the first place)
- Cloaking by User Agent (you have to use same content for visitors and spiders)
- Frequent Server Downtime & Site Inaccessibility (this is a no brainer – web site should be accessible 24/7 no matter what; just get a reliable web hosting!)
- Hiding Text with CSS by Offsetting the Pixel display outside the visible page area (doing margin: -9999px will hide your link for sure, but search engines becoming more and more prone to that)
- Hiding Text with CSS display:none; (you can hide link by setting visibility to hidden but search engines will detect this kind of behavior!)

The most important factor is web site's uptime. That can be achieved by purchasing reliable web hosting service that usually isn't the cheapest, but don't save money here, because if you're not online, you don't exist! I've had really good experience with Hostgator which is known as one of the best web hosting companies. Their plans are superb, prices good and support fantastic.

Keywords: hostgator free, hostgator 1 cent, hostgator vps

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