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SpinDistribute.com Article Directory

The following article was published in our article directory on March 21, 2010.
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Recruiting the Bests

Article Category: Jobs

Author Name: Amanda Tschoepe

The people are a company's asset. They are either the leaders or employees at the core of the company who enables it to work or the salespeople who are the only direct contact of the customers with the company and vice versa. In marketing, the sales force is an effective means of attaining company's marketing objectives. They are keys in having good relationship with the customers.

Where are all the good salespeople? How do we find and attract the best employees? Why can't I seem to find the best? How do we keep great employees? These are just some questions that would fill an employer's mind in recruiting and selecting the company's would-be asset.

Recruiting effective employees and representatives is the heart of a successful sales force. Recruitment is the process of screening and choosing people highly qualified in a position or a job in an organization. Companies have desired characteristics that applicants must possess that suits the requirements in the job offered. Personalities, working attitude, talents and skills or physical appearance are just a few of these characteristics that they may consider.

the recruiting process have many forms. Companies have to choose which ones are appropriate and highly efficient. Some of these are through advertising in TV and radio, job fairs, employee referrals, direct mails, job posting, government agencies, campus recruiting, open houses, employment agencies, paper advertisements and research firms. Nowadays, web recruitment is becoming popular because of the rise of technology and popularity of online social networking. It is an effective, at the same time, efficient alternative to other traditional strategy of recruiting employees. through this, a wider population can be reached and more information is relayed. It is fast and cost-efficient both for applicants and companies. However, it still depends on the company's strategy and needs. As Gerry Crispin, author, puts it, "Companies that incorporate emerging technologies in their staffing stint will compete for the best and brightest. Companies that don't fail." It's a very conclusive statement yet it may present reality because those that are connected are the ones who have know-how's in technologically-advanced things. Although this does not reflect work ethics and intelligence, it gives a foretaste of the person's skills and knowledge. Market research provides for the information about effective forms of recruiting that companies may want to look into.

An example would be a research paper conducted which focuses on determining the factors that graduate students of a university considers in their decision to accept a job offered and applied for. The study resulted to the following factors being highly significant: social relevance, degree relation and opportunity for advancement. Companies can use existing studies in redefining their job offers and their human resource management and priorities.

Keywords: Qualitative, Market Research, Focus Groups, Surveys

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