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SpinDistribute.com Article Directory

The following article was published in our article directory on March 4, 2010.
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The Basics of Email Marketing

Article Category: Marketing

Author Name: Victor Green

Email marketing is an efficient way of distributing information about a product or service. This direct marketing method makes use of a fast and effective medium: electronic mail. The main issue that usually shakes the identity of such a method is its association with spamming. Spamming is what some people would consider an underhanded version of email marketing. Companies, without asking permission from potential clients or buyers, bombard said clients' email addresses with information about products and services. Sometimes spammed email contains links to dishonorable websites that the client would not want to be associated with. Instead of just reminding the email recipients, spammers bombard the poor targets with all sorts of unwanted information. As a result, would-be clients feel that their privacy has been invaded.

Why should you make use of email marketing?

When you use email to inform possible clients about your products and services, you do not have to go to the post office and send a bulk of letters. This means that you do not have to spend money on printing or postage, both of which can cost a lot. Spreading the word about your company through email makes the whole advertising process so much faster and more efficient. You can reach more people in a short period of time. If you have a quality mailing list of people, who have requested to receive your emails, you can benefit by promoting your new products and build a stronger relationship with them. You can run special promotions during the holidays or other seasonal event without requiring a lot of lead time. The most important reason for using email marketing is that it has been proven effective by many studies.

What are the disadvantages of email marketing?

The problem with the technique is that there are many Internet users who are wary about email from companies, although recent studies indicate that the majority of people are becoming more comfortable with the idea. Email has been known to be a medium for spamming and viruses. Would-be clients are becoming more careful about the mail that they open, which is why it is so important that you clearly identify yourself in the from name of your emails. If the recipients of the email is not familiar with your company or does not recognize the company name, then they may not even open your email. This results in your effort becoming useless. At times, the email recipients do not even get a glimpse of your email if it seems foreign to them. With all sorts of email filters available today, your unrecognized email could be directly sent to the spam box. There may be recipients who do open the mail but do not take your correspondence seriously. They have not really heard of you before your email came into their inbox. They are also more likely wondering how you got their email address. This is why building a quality permission-based mailing list is vital for your email marketing success.

Email marketing, in general, still delivers great results and is one of the quickest growing marketing tools. It is fast, cost-effective and efficient. You get to spread the word about your company's products and services in almost no time. With one click, your email is sent to possibly hundreds, thousands or even more. Your contacts can also get connected to your online shop through a link within the email. This way, they can buy the product in as few steps as possible, which is exactly what you want.

Keywords: email marketing, email marketing software, email marketing program, email marketing solution, email newsletters

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