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SpinDistribute.com Article Directory

The following article was published in our article directory on February 21, 2010.
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Three Easy Steps For Fast and Effective Small Business SEO

Article Category: Business

Author Name: Adam Skiba

Achieving high search engine rankings in Google, Yahoo! or Bing will drive more targeted prospects to you, and as a result, will have a direct impact on your bottom line. Follow these 3 easy steps to better position your business in the search engine results, and ultimately, drive more traffic and sales.

Step 1: Proper Keyword Research

Think like your prospects. What would they type in to the search engines when in need of your products or services? Think beyond single keywords and integrate keyphrases and locations for best results. Type or write down as many phrases as you can possibly think of that are relevant to the products and services you offer. More importantly, that are relevant to the context of the page you are optimizing for. Although I am a strong believer in working from a creative plane rather than a competitive one, it is still important to visit your direct competitors' websites and observe what keyphrases they are targeting as well, which may spark more creative keyphrase ideas. Create a short list of keyphrases containing 2-3 relevant words. (3 word keyphrase example: Massachusetts SEO Consultant)

Step 2: Optimize Your Website For Your Chosen Keywords

Optimizing your website for certain keywords essentially means altering titles, links, META tags and descriptions, and the actual body text of your website to incorporate your targeted keywords. The goal here is to convince the search engines that your website is relevant to the search terms you're targeting. Strategically placed keywords, links and anchor text can make a world of a difference in the search engines eyes. While it's important to optimize your website for search terms, your prospects should always come first. Do not sacrifice legibility or quality of content in the hopes of achieving better rankings. Write naturally, and for your prospects. Place keywords at the beginning of the heading, and/or towards the top of the page and also at the footer, and/or towards the bottom of the page. Links to other pages of your website should utilize the keyword or keyphrase that you are targeting on the go-to page, rather than a simple click here text link. It's also important to understand that search engines can only read text, not pictures or flash animations. Ensure you're utilizing keywords as alternate text for your images.

Step 3: Proper Backlinking

Every link from external websites to your website is considered a vote of popularity or authority in the search engines eyes for your business. This is a major factor in your ranking placement, and something that is often overlooked, or done improperly. The quality and the relevancy of external websites linking to you is of the utmost importance. For example, 5 quality and relevant links pointing to you count far more than 500 links from arbitrary websites. Your personal business network can have a significant impact on the success of your business, as such, your personal online network can have a significant impact on your rankings. Search the web for websites that are related to your industry, but not necessarily direct competitors. You'll be surprised what a friendly letter to the webmaster explaining the benefits of linking to your business will do. Strong arms such as Best of The Web and Superpages can also provide high quality backlinks.

Spend the next few months obtaining backlinks and monitoring your results. Type your targeted keywords into the search engines and record your progress. Study the statistics of your site, typically provided by your hosting company or webmaster. Repeat this process for different pages of your website, targeting various keywords and phrases. Keep your content updated on a weekly basis, and always work towards more quality backlinks. As your rankings continually climb in the search results, you'll see a corresponding increase in traffic to your site, and ultimately, a substantial increase in sales.

Keywords: small business seo,fast seo,quick seo,effective seo

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