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The following article was published in our article directory on January 15, 2010.
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Article Category: Business
Author Name: Jeff Skelton
In tough times, the tough work smarter ... or they won't work at all!
It's a merchant's worse dilemma, "How to increase your sales in a down market?" Traditionally, one solution has always been to increase your marketing and advertising efforts, but that takes money! Or does it?
Jeff Skelton, founder and President of S & S BANKCARD SYSTEMS, a credit-card processor headquartered in Westlake Village, California, takes a different approach to the problem. "Our concept is simple" says Skelton, "... the more money our clients make, the more money we make... so why not help our clients in their efforts to make more money?"
Skelton's solution is to use his own money to create www.yourbizvideos.com, for his qualified clients (qualification is based on sales volumes), offering a free professionally written and produced, broadcast quality television commercial for his clients to use in anyway they want to!
Some use their free commercials as in-store, point-of-purchase promotion videos; others use them on their internet sites or create "e-mail video cards" to send to their customers encouraging various sales promotions; still others find them invaluable tools for trade shows and conventions as well as the traditional avenues or radio, television and cable commercials.
Skelton's brain child seems to be working! Gerri Becker, Managing Director for The California Wine Club. a nationwide marketer, volunteered a testimonial crediting S&S Bankcard System's "Video Marketing Program" with increasing their customer base and doing so at absolutely zero cost to them!
"With today's challenging economy, combined with the highly competitive field of credit card processing, it's simply isn't good enough anymore to just offer superior customer service and competitive rates", remarked
Skelton. "Our clients are looking for every competitive edge they can find and we are happy to provide them with one!" said the founder of S&S Bankcard Systems.
"It's not a gimmick, it's a marketing strategy", claims Skelton. "We hire an award-winning television production company to produce for our clients a professionally written and executed commercial promoting their products and/or services. They now have an additional sales tool that not only helps them to weather this troubled economy, but to actually thrive and grow in it! In turn, we have a client generating more sales for them and more revenue for us. "Besides" smiled Skelton," it also demonstrates to our clients that we do not take them for granted and that we are willing to work hard and spend our money to come up with innovative and winning strategies to help their business and earn their loyalty!"
What has your credit-card processor done for you lately? Well, if you are processing with S&S Bankcard Systems, evidently, a lot! Contact us to view our video showcase and see for yourself what we have done to help business owners to make more money for themselves!
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