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SpinDistribute.com Article Directory

The following article was published in our article directory on January 4, 2010.
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4 Benefits Of Magazine Advertising/Marketing

Article Category: Business

Author Name: Karim Barakaa

Magazine Advertising/Marketing have specific benefits that can skyrocket your business profits. The Reason you should be advertising/marketing in idustry specific magazines is because it is targeted. Prospects who invest or subscribe to a trade magazine are already interested in the product,service or opportunity that you are offering. For example, If I am marketing nutritional products and I place a Classified or display ad in a nutritional magazine, I am able to targeted prospects who already have an interest in nutritional supplements. The 4 Benefits of Magazine Advertising/Marketing are: Benefit 1. Low Cost. You can market your product, service or opportunity in a trade magazine from $60.00 for a Classified ad to $250.00-$450.00 for a 1" or 2" Display Ad depending on the magazine. Important Note: I recommend that you start with classified and display ads becaue it is affordable. As you test your marketing/advertising materials you can test full page ads. However, I recommend that you test small classified ads first and track your responses. Some Trade Magazines have what we call directory listings. You provide information on your product, service or opportunity in a directory listing. Benefit 2. You get to reach thousands of prospects fast. You usually can get your ad in front of 100,000 to 1 million circulation within 90-120 days on average. If you tried to reach thousands of prospects by phone it would take you months. If you used direct mail whre you mailed a sales letter it would cost you thousands of dollars to reach 100,000 to 1 million prospects consistently month after month. Benefit 3. Targeted Readership. For example, I market Informational, Wealth Building products and services. If I placed a classified or Display ad in Entrepreneur Magazine I will be reaching prospects who are already interested in the products, services or opportunity I am Advertising/Marketing. Benefit 4. Perceived Endorsement can convert more Inquiries/Sales. For Instance, It's been said that if you say something positive about your product or service prospects may or may not believe it. However, If your prospects see a classified or display ad in Entrepreneur it gives you more credibility in the eyes of the prospect. Prospects are aware that you paid for the ad. One of the reasons for this is that Entrepreneur magazine has been around for a long time. It has a paid circulation of around 600,000 and a total circulation of 1.8 million. Another advantage of magazine Advertising/Marketing is that you can continue to get sales/inquiries years from when you originally placed your classified or display ad in a trade magazine. The reason is that some of your prospects will pass along the trade magazine to family and business associates. In addition, today some magazines have a digital copy that is online. So when a prospect does a search the prospect can view past issues of the trade magazine with your classified and display ads in the specific trade magazine. For More Information on how you can apply the 4 Benefits Of Magazine Advertising/Marketing Click on the 3 links in my resource box. Have a Profitable Day!

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