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The following article was published in our article directory on December 29, 2009.
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Article Category: Marketing
Display Advertising is what I call An Expanded Classified Ad. Display Ads are usually 1" all the way up to a full page ad. You want to use Display ads to generate inquiries/prospects to your business. When you are testing an offer it is a good idea to use a 2 step marketing method. 2 step marketing is where you offer a free report, book, dvd or cd to the prospect. When the prospect responds you followup with your sales literature to sell your product or service. Display ads are an excellent way to build your database/In-House Customer List. Here are 4 strategies to make your display ad stand out. A)Headline. Example, How To Build An Information Marketing Business To $100,000 within 12 months. B) Offer respond within 7 days and I will give you a free book Guide To Getting Rich In the Information Marketing Business. 3) Call To Action. Call A Toll Free number, visit a website or write for more information. 4)Risk Reversal-365 Day guarantee plus you get to keep all of the free bonuses. You want to write command copy when writing your display ads. Command copy is taking the prospect by the hand and telling them exactly what you want them to do. For example, visit a website, or call a toll free number. Powerful words that work excellent to maximize your profit with Display Ads that you run. A)Free-Best for Inquiry Ads. B) How To.Second Best for Inquiry Ads. C)You D)New E)Now. Important Note: You can attract customers away from your competition by crafting a display ad that is better than their ad. 7 Millionaire Display Advertising Strategies. Strategy 1. Use a benefit headline to get client/prospect to respond to your display ad. Strategy 2. Make a great offer. Strategy 3. Sell What people want not what people need. 5) Include testimonials of propects who are benefiting from using your product or service. Strategy 6) Offer prospect/clients bonuses such as dvd's, cd's, free reports, consultations, free teleseminars etc. Strategy 7) Be Specific in your ad copy. For example, don't just say you can increase the profits of yur business with my attraction marketing system. Say you can increase your profits 27%-52% withing 60 days with my attraction marketing system. Finally, place your Display ads in industry magazines or online magazines where prospects/clients would be interested in the product/service that you market. For example, If I am marketing an attraction marketing system I will market it in a Direct Marketing or Marketing magazine. The magazines that you market in can be online or offline or both. In addition, I would also consider marketing my attraction marketing system in an online or offline marketing newsletter. It is my sincere hope that this article will add value to your Display Advertising efforts. For more information on how to Utilize Display Advertising in you marketing efforts click on the 3 links in my resource box.
Keywords: Marketing, Internet Wealth, Income From Home, Millionaire, Home-Based Business, Wealth Building, Information Marketing
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