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The following article was published in our article directory on November 23, 2009.
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Article Category: Marketing
When you're looking for a way to make money online, like so many of us are, you are probably constantly bombarded by the newest program or service that promises success. The industry of internet marketing is always changing and there are always new systems that may or may not work. You just have to take your time to decide what is right for you. But, there are a few strategies that have been staples in the industry since the beginning. One of the oldest methods of earning an online income is called list building or list marketing.
What Is List Marketing In Simple Terms?
To put it simply, list marketing is a strategy that involves gathering a list of e-mail addresses, called subscribers, and then sending sales pitches, called promotions, to those e-mail addresses, in the hopes that those people will buy something from you. This is, most of the time, a very legal way of getting new customers. The idea is that once you have someone's e-mail address, you have a way of contacting them in a personal way, you have a chance to show them that you are a real person, you can establish some credibility and then they will buy from you.
Most list marketers don't send e-mail promotions to just a few people, but rather to large groups of people. To ensure that their chances of earning a sale are high, list marketers will often send out an e-mail promo to thousands or even tens of thousands of subscribers at the same time. By sending a promo to such a large group, they are helping to raise the chances of getting a sale and earning a profit. If only one out every seventy-five subscribers will buy something from a promotion, it makes sense to send your promotion message to 7500 subscribers to potentially earn 100 sales.
Most of the time, these subscribers voluntarily hand over their e-mail address to the list marketer, and agree to accept marketing messages and promotions, in exchange for something of value. Many times, the list marketer will send the subscriber a free newsletter with useful information, or the list marketer will send the subscriber a free electronic book (or e-book). To get these things, the subscriber usually must agree to accept promotions from the list marketer, on top of what ever perks they will get.
Isn't That SPAM?
Most of the time, no. SPAM is what is called unsolicited e-mail. That means that SPAM is sent to people who have not subscribed to a list. Many people who send SPAM will get e-mail addresses in illegal ways and send promotions to e-mail addresses without permission. This is very bad, since it annoys people and sometimes gives list marketing a bad name. But, in reality, SPAM and list marketing are nowhere near the same, since most list marketers ask their subscribers to agree to accept promotions. When a subscribers gives their permission to send e-mail promotions, this is not SPAM at all.
How Can I Get Started In List Marketing?
There are tons of ways to jump into the world of list marketing. The best way to start is to get a product to sell, then find legal ways of gathering e-mail addresses of people who are interested in what you're selling. Search on Google to find more on how to become a pro at list marketing. When you get the hang of it, you can find other products and e-books, like Electrify Your List to help you get the most out of your list.
I hope that I have helped you realize that the world of list marketing is an exciting, yet time consuming industry. There are many possibilities of earning a great online income through list marketing. Just get out there are educate yourself!
Keywords: markeitng,income,markeitng online,make money online,list building
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