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SpinDistribute.com Article Directory

The following article was published in our article directory on November 23, 2009.
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4 Proven Guidelines For Optimizing Your Lead-Generation Pay-Per-Click Campaigns

Article Category: Business

4 Insider Tips For Optimizing Your Lead-Generation Pay-Per-Click Campaigns

Pay-per-Click search marketing is a proven way to attract and generate quality and responsive leads for your Internet business. When executed right, of course. If you're already producing leads using PPC but are forced to cut your ad spending budget due to the current climate in global economy, your PPC campaigns might be the first place to look at.

Here are 4 proven tips you can use right now to optimize both your PPC spending and ROI in these challenging economic times without reducing the flow of leads by the same % that it decreases your ad spending.

1) Ditch Low Performing Keyword Phrases That Suck Your Budget
The quickest way to optimize your ad budget is to pause keywords that get clicks but convert poorly.

When you run a keyword performance report in your PPC account, you'll quickly find out that most of your campaigns are sucking a % of their spending on clicks that convert poorly or don't covnert at all.

Quick note: Keyword Performance reports give you excellent insights into stats on how your keywords are performing across all campaigns.

So, to make sure that you spend your budget only for keywords that convert and bring results, pause or even completely delete non-performing keywords.

2) Use Negative Keywords
If you're bidding on Broad match keywords in your PPC campaigns, big chances are that your ads are being triggered by totally irrelevant keywords that have nothing to do with the nature of your services.

When this happens, you're wasting your money - one way or another. You either waste budget directly when you get irrelevant clicks that don't convert, or indirectly by paying for irrelevant ad impressions that decrease your Click-through rate and actual CPC.

Run Search Query Performance report in your PPC account to find out what actual search phrases are triggering your ads, getting clicks and wasting your money. Look for irrelevant search phrases that trigger your ads, produce clicks, but are not converting well. Add these irrelevant keywords as negative keywords.

Quick note: A Search Query Performance report gives you complete insights into statistics for the actual search terms that triggered your Pay-per-Click ads.

3) Optimize your ads against conversions
If you're running PPC ads to generate leads, you're in the business of generating leads, not clicks. Thus, it makes sense to optimize your PPC campaigns strictly against conversions.

The main goal of your ad copy should not be to generate as many clicks as possible, but to generate as many leads as possible. You don't want just anyone to click your ads. You want only the right people to click.

Make sure your ad copy actively filters your prospects before they even click your ad. For example, if in your search for prospects you are looking only for companies with over 100 employees, think about saying so in your ad copy.

4) Increase Conversion Ratio Of Your

Lead Capture Page
Increasing the conversion rate of your lead capture page usually turns out to be one of the most powerful ways to reduce your lead acquisition costs and your

Return on Investment. Here's an example.
Let's suppose your landing page converts visitors into leads at 4% and your monthly Pay-per-Clicks budget produces 15,000 visitors per month. This results in 600 leads per month. Now let's say you optimize and improve your conversion rate by 20% (which is usually very doable) so your landing page now converts at 4.8%.

With the exact same number of clicks (15,000 per month), you're now suddenly generating 720 leads per month. You would probably be satisfied to produce those extra 120 free leads each month. Now consider how such increase would contribute to your bottom line.

Keywords: business,home business,make money,advertising,marketing,lead generation,money,cash,income,work

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