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The following article was published in our article directory on November 23, 2009.
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Article Category: Marketing
Every winning lead generation campaign has several characteristics that make it lucrative. Profiling your target market (the folks you're trygin to reach) is sure one of the most important ones, but there are two equally important factors that will make or break your lead generation campaign: your offer and your calls to action.
It doesn't matter what promotion tools you're using for your campaign to attract responsive leads (sales letters, email messages, scripts, ads, etc), your offer and calls to action are two factors you need pay your special attention to, continually evaluate and analyse for results. Lets take a closer look at you offer and call to action.
Irresistible Lead Generation Offer
Your offer is the main reason why your prospects will act and respond to. Your offer is a bribe you offer in exchange for prospects action.
What really separates hypnotic offer from an typical one is that a true tempting offer gives a true value to the people you're targeting and is usually heavily tied to their needs, wants, pains or problems.
You're offer can be anything from an ebook, special report, white paper, free "How to" guide, an access to unique features, special discounts, awards, prizes or anything else your prospects will find value in.
Tempting Call to action
One of the prime mistakes marketers make with their lead generation materials is when they leave their lead generation success to guessing – they don't instruct the prospect what to do next after they've gotten their attention and risen their interests.
The rule of thumb in direct marketing is this: if you don't instruct your prospects what to do next, most of them won't do it.
When creating your lead generation material, consider about what you want them to do next. Do you want them to place a vote? Do you want them to visit your site? Do you want them to register for a web conference? Do you want them to make a purchase? Do you want them to request a free quote? Do you want them to call your company's toll-free number?
It doesn't matter what you want them to do next, tell them what do to. For example, "Visit www.yoursite.com for more information" or "Click here to leave your comment".
Also, ensure your calls to action are easy to understand and as easy to complete as possible.
Yes, there is sure a lot more to a effective lead generation than just your offers and calls to action. Plus there is also a lot more to crafting tempting offers and creating solid calls to action than we can cover in this article.
The main message I want to deliver here is that you really need to comit some time to these two important factors in your lead generation campaigns. Your offer and calls to action form a critical duo in launching a effective lead generation campaign.
Before we wrap up this article, here's another cool tip: There are some instances when giving pricing of your product/service is appropriate, but in most cases, especially for complex sales, it can be a huge blunder. The major point of lead generation is not to sell, but to generate qualified interests and funnel prospects into your marketing system.
Keywords: marketing,advertising,business,home business,b2b,internet,make money,mlm leads,leads,promotion,online business,opportunity
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