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The following article was published in our article directory on November 22, 2009.
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Article Category: Marketing
If you're planning to build a lucrative online business there is one particular factor that will bring you more money over the long run than anything else: a list.
Owning and continuously growing your list of prospects is one of the key things to your future profits.
Most profitable Internet businesses (small, mid-size or big) commit at least 75 percent of their marketing, promotion and advertising efforts to list building and lead generation.
When done right, financial rewards of list building and lead generation can be very profitable.
With effective lead generation campaign, you can easily add at least 20 new leads to your list each day which equals to about 600 new leads per month and around 7000 new leads per year.
And if you consider that you can realistically expect to make at elast 1 US dollar per lead subscriber each month, this results in some pretty respectable income numbers.
Although lead generation is a broad topic and whole courses are written about it, here are three basic steps to generating leads and building a list for your online business.
1) Lead capture form
If you want to generate leads, you need an opti-in form where users can opt-in and give you their contact info. To get the best possible results, ensure to put your opt-in form on your most visited pages.
If you're running Pay-per-Click or any other Internet ads, this might be your lead capture page. If you publish a blog, this might the entry page of your blog and all other blog posts.
2) A Bribe
If you want users to opt-in and give you their contact information like First name and Email address, you must give them a good reason to do so.
The best approach to give your site visitors a good reason to subscribe is to offer them anything that's connected to their wants, problems and core desires.
You may offer them a free ecourse or eBook or a special discount for your products.
3) Traffic generation
When both your web form and your bait are in place, next very important step is to get highly-targeted traffic to your pages with your web form.
There are many effective ways to do that and it mostly depends on your resources.
No matter what type of traffic strategy will you eventually choose for your lead generation efforts, your final aim should be to get traffic from search engines like Google, Yahoo and Bing. Traffic that comes from these search engines is of the highest possible quality.
Keywords: lead generation,list building,mlm lead generation,mlm leads,mlm advertising,advertising,traffic generation,website traffic
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