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The following article was published in our article directory on November 22, 2009.
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Promotion Of Harry Potter and the Half Blood Prince

Article Category: Entertainment

Previous Harry Potter movies have broken several records in sales and marketing. Makers of the movies made million of dollars through its marketing. After a bit of gap, the marketing of Harry Potter and the Half Blood Prince is back with a huge splash! Harry Potter and the Half Blood Prince is the sixth part of the Harry Potter series, which would now soon be beating the theatres internationally

It is a much expected movie, and now with only a few days left before its release, its marketing has increased more. Since the release of the movie has held back from November 2008 to July 2009, its sale is estimated to be even more, as the spectators are now anxious to get hold on the movie. Different marketing strategies have been used for the promotion of this new coming film. A video game sound track has too been released for the movie.

The EA games have produced a game that would be releasing soon. It's a new adventure for the students of Hogwarts. Due to the delay in its release, Half Blood Prince had an advantage of getting further time for such games to launch and help its promotion. Players will get to experience every form of magic from the books and films in this videogame. As they progress, gamers would have to take lessons to learn Harry's skills. As a result, this game has also spiced up the thrill for the movie.

On 10 April, an English version of the upcoming movie was released online. On 8 May, CW Channel showed a 30-second TV Spot, which focused on the romantic side of the movie. Uptill now, 11 TV Spots have been released via Internet and most of them had been transmitted throughout the United States.

The movie's first clip was released through The Ellen DeGeneres Show's official website on 20th may, showing smitten Ron. Another clip of the film was released on 31 May 2009 at MTV Awards, which depicted Dumbledore visiting Tom Riddle's Orphanage. Also recently, a short clip showing the Weasley twins' shop Wizard Weases was released on 22 June. Teaser trailers have also been released frequently to rouse the excitement of the audience.

The release of the posters of the cast of Harry Potter and the Half Blood Prince has also been an important step in the marketing campaign of the forthcoming film. On March 27, six character posters were released including Harry, Dumbledore, Ron, Hermione, Draco, and Professor Snape.

These posters from the movie gave its fans a push of excitation and anticipation of watching these people soon in the movie. Another set of the character posters has been released a couple of weeks back in the middle of this marketing campaign run. Furthermore, these posters have not been a great breakthrough. Also, the Draco Malfoy and Luna Lovegood posters are quite appealing.

Other than these, t-shirts, book covers, stationary, balls, mugs, shopping bags etc have been designed with pictures of Harry and others for the marketing. The marketing department has truly peaked the thrill, excitement and eagerness of the people for the soon-to-be-out film using unique strategies. Their endeavours turn out to be rewarding or futile will soon be known at the release of the Half Blood Prince.

Keywords: Harry Potter and the Half Blood Prince, new Harry Potter film, Harry Potter, movies, films, kids, entertainment, new movies, new films

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