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SpinDistribute.com Article Directory

The following article was published in our article directory on November 17, 2009.
Learn more about SpinDistribute Article Distribution System.

Search Engine Optimization (SEO) Basics

Article Category: Internet

What exactly is Search Engine Optimization or "SEO"? In a nutshell, SEO is the process of improving a webpage so that your target audience can easily find it on the web.

SEO also involves 'organic' search engine results, which should not be confused with sponsored or paid results. With major search engines, the sponsored results typically show up in the right hand, smaller column, while the organic results show up in the larger, left-hand column. Additionally, studies have shown that organic search results can generate 4-5x as many clicks as their paid/sponsored counterparts. What's even better? Organic results are absolutely free and do not require and cost-per-click.

The first step in SEO is to identify the goals of your website. Are you acting as an informational resource for visitors? Are you using your website as a lead generation tool for your sales agents? Or perhaps you have an e-commerce store and you are trying to sell products directly through your online store.

Once you have determined what the goal is for each visitor coming to your site, then you need to research how your target customers are searching for you. What keywords are potential clients putting into the search engines like Yahoo in order to find you? It's important during this phase to think like your client thinks. For example, if you represent a mortgage company or a bank, don't necessarily get caught up strictly with keywords that involve "loaning" money. Think like your customer: Try also researching keywords that use the word "borrow" in them as well.

Now that you know what keywords you would like to attain a high ranking for, you need to initiate on-page and off-page optimization for your website. On-page optimization includes: meta content, page titles, alt tags, heading tags, keyword density, and page size. Off-page optimization refers to inbound link building which can be done through blog creation, article submission, directory submission, press release distribution, social bookmarking, and many other techniques.

SEO is a long-term, and at times slowly developing process. Your rankings will gradually improve, but you will not likely see much improvement in your site traffic until your site hits the top 10 for your desired keywords. This is because as many as 95% of web users won't look past the 1st page of results when conducting an online search.

Nonetheless, despite the headaches, a successful and well-executed SEO strategy can be the single greatest marketing investment you will ever make.

Keywords: San Francisco SEO Company

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