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SpinDistribute.com Article Directory

The following article was published in our article directory on November 7, 2009.
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Singapore Florist Industry

Article Category: Gardening

The Singapore florists have around 22,000 Singapore flower shops and generate total revenue of 7 billion annually. Singapore florists are usually in contract with Teleflora and FTD the national wire service providers; the concept of opening independent chains around the country is not famous. There wire service providers act as middlemen in connecting the customer and the florist. The florist industry of Singapore is at its peak, an individual Singapore florist earns around $300,000.

High Competition:

Due to increased demand in the market for Singapore flowers the competition amongst florists is very high. The florists are not only competing amongst themselves but they also compete with superstores and flower selling merchandisers. The merchandisers have an advantage over the flowers as they can sell the flowers at a lower cost. The labor employed in florist industry is also very effective selling around $60,000 Singapore flowers annually.

Products sold and technology used:

The products sold are Singapore flower arrangements, loose cut flowers and potted plants. Flower arrangements bring in 55% of the total revenue and loose cut flowers 25%

Florists purchase flowers from wholesalers and importers. Usually the flowers are imported from South America. Wholesalers deliver the flowers two to three times in a week to the flower shops. The flowers shops look after the flowers, cut and arrange them, take orders from the customers, deliver at their places and serve up walk in customers.

Delivery is an important aspect of the florists and takes most of their time. Especially during holidays the florists are filled with delivery orders. Florists hire many delivery times at a time to get their orders distributed on time, as the gas price is not stable the delivery price goes high or low accordingly.

Mostly florists do not buy their own place but develop their shops on lease in busy areas or in shopping malls to get the most attraction. The companies which are into florist business they have almost ten to twelve florist shops all over the country having 6 to 7 employees in the shop. Apart from the shops they set up stalls at road corners, railway stations and other rowdy places. Mostly companies have one huge flower shop and small stalls set up at busy locations.

Technology has played an important rule in boosting the florist industry to the height, with the origin of ecommerce all the florist companies have gone online selling not only flowers but other small items like cakes, cards and other gifts. People on special occasions place orders online with the greeting; it is exciting to see the order being delivered on time.

The whole essence of Singapore florist industry is the expression of love and affection for the loved ones. As long as occasions like birthdays, mothers day and valentines day is celebrated on the large scale the florist industry will keep on experiencing its good days.

Keywords: florist,flower,flower shop,singapore

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